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The reasons why Sunderland are now up for sale at 50M

Posted on 20 February, 2018 at 6:20

So today’s papers have announced that Sunderland AFC is now up for sale at £50M.

Having spoken to a number of credible sources ourselves, these may be the reasons why.

Apparently, Ellis Short is losing £30M a season on Sunderland. Not many fans will like the US owner at the moment, but Ellis is basically bankrolling the club and paying everyone’s wages to keep things going.

The amount of debt the club has accrued, we’d basically need another billionaire to bail us out.

Apparently, several sources have leaked that previous consortiums wanting to take over the club offered in the region of £60M and wanted Ellis to wipe off the debt, believed to be in the realms of £110M, which in reality, was never going to happen.

In essence, before today’s announcement, a potential suitor to buy the club would need to shell out £170M before even beginning to look at restructuring the club and investing in players. Today’s news would suggest the figure would be in the region of £120M.

If relegated this season, the chances of going under are very real indeed.

Several other sources, suggest administration may be skipped and liquidation entered into, with the club apparently not having as many assets as some may think. How you wish to read into this, well we will leave that to you to investigate.

With a lower TV revenue due in next season after a possible demotion to League One, coupled with debt repayments and a high wage bill for that division, the notion of less hot dog sellers on concourses, is the least of our worries at the moment.

More on Ellis and dealing with Sunderland over the years can be found in new eBook – Attack! Attack! Attack! The story of football, business and war – available now on Amazon at http://amzn.to/2ocvZjh

 

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